Pikasso Côte d’Ivoire Created by @Pikasso_OOH
Adrian J Cotterill, Editor-in-Chief
Pikasso, already well known for its #OOH in the Levant and North Africa has announced that it has now entered the Ivory Coast market under the name of Pikasso Côte d’Ivoire sarl.
Pikasso Côte d’Ivoire has won the advertising concession of the three malls of Prosuma Group in Abidjan, namely: Cap Sud, Cap Nord, and La Djibi, as well as the exclusive concession of Cosmos mall, developed by HC Capital Properties, which will open its doors in 2018.
Pikasso will deploy state-of-the-art inventory composed of large format full motion digital screens, 75” LCD screens fitted with all engagement tools as well as static and special displays.
We also understand that the company is preparing an imminent deployment of large formats in prime locations of Abidjan (Abidjan is the economic capital of Ivory Coast, it is its largest city and its main urban center. It is also its most populated city with nearly five million inhabitants. As it is also the headquarters of the West African Common Stock Exchange (BRVM) it;s the main financial center of the Francophone West Africa).
Antonio Vincenti, CEO of Pikasso, told us “We are very proud to have been chosen by Prosuma for the advertising concession of their three malls, as well as by HC Capital Properties for their new mall Cosmos. This will allow us to launch our activity in Ivory Coast by bringing to the market the new concept of mall advertising. With 30 malls under concession, Pikasso will offer brands and advertising agencies the opportunity to reach a much sought-after new audience of mid to high purchasing power individuals. Our ambition is to contribute to the development of the OOH industry in Ivory Coast by bringing our know-how, our best practices and our qualitative client servicing.”
Pikasso has more than 13,000 advertising faces, 260 digital screens, and 65 exclusive concessions across 367 cities in eight countries, and employs 450 highly qualified professionals.
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