Adrian J Cotterill, Editor-in-Chief
In January 2018, JCDecaux won the contract to install an 86” HD premium digital advertising network across Bristol City Centre, in addition to advertising opportunities at Cabot Circus shopping mall and at Bristol Temple Meads station, effectively creating ‘Channel Bristol’ and therefore enabling brands to ‘own’ the communications’ channel across the 10th largest city in the UK.
Wriggle, the Bristol-based food and drink app and online platform is a launch advertiser on JCDecaux’s new portrait digital screen channel in Bristol City Centre. It’s all part of a wider Outdoor advertising campaign that includes large-format roadside billboards.
The new channel of 18 double-sided digital screens goes live this week and in their first ever advertising campaign, Wriggle invites Bristolians to ‘Begin Your Foodventure’ and find food deals near them.
Rob Hall, Founder at Wriggle told us “We want to build our brand and drive awareness of Wriggle’s unique offer – and this new channel of Out-of-Home screens will deliver that message to our audience in the heart of Bristol. As a digital company that launched four years ago, it was fantastic to work with JCDecaux’s Nurture team to take our business to the next level and invite even more people to start their Foodventure using digital Out-of-Home.”
Nurture is JCDecaux’s referral-based programme which helps start-ups achieve scale by generating brand fame and familiarity through Outdoor advertising. Wriggle, launched in Bristol in 2014, enables people to discover the best local food and drink from independent restaurants, cafes and bars online and through its mobile application.
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