Adrian J Cotterill, Editor-in-Chief
Primesight this week announced the installation of InLinks in Glasgow, ahead, we are told, of a roll out to a further five cities across the UK.
Naren Patel, CEO of Primesight, told us “This is a fantastic moment for InLink, BT and Primesight. We’re breaking ground in a new country and bringing a totally new and fresh advertising opportunity to national and local brands who want to reach the Glasgow resident “It’s even more exciting that this is just the beginning of an ambitious roll out plan that will see InLinks in a city in every country across the UK by the end of the year. Not only do these devices provide a fantastic civic service, they also give advertisers the ability to create hyper-targeted and contextually relevant advertising that works.”
The first InLinks in Scotland have been installed in Buchanan Street and Argyle Street where residents, visitors and local businesses will soon be able to access free ultrafast Wi-Fi, make free calls to UK mobiles and landlines, and charge their smartphones. With a large metropolitan population of 600,000, Glasgow is also a huge economic hub for Scotland and the UK.
With nearly 150 InLinks, equating to nearly 300 digital screens, already in place across eight London boroughs and in the city of Leeds, this is the first time the devices will be available outside of England.
To date, more than 87 brands have launched campaigns using this medium; including Facebook, The Guardian, O2, Bulmers, Barclays, Amazon, EE, Huawei, Iceland and Deliveroo.
Over the next three months, the InLink devices and services will be available in further cities outside of London and Leeds. This will bring 87 InLinks and 174 digital screens online, available for advertisers to use. This will mark the first time that marketers can target consumers across cities throughout the UK. The destinations including; Gateshead, Newcastle, Southampton, Birmingham, Sheffield and Kensington and Chelsea.
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