Adrian J Cotterill, Editor-in-Chief
As of 1 January 1, 2019, all promotional displays located in, on and near Palexpo buildings will be operated and marketed by Neo Advertising.
Neo Advertising, which had already been operating the digital displays used inside Palexpo buildings, has now been awarded an exclusive five-year contract to operate and market all advertising material—both traditional and digital—used on Palexpo’s grounds.
Neo Advertising’s CEO Christian Vaglio-Giors,told us “We are delighted and proud to continue and significantly expand our collaboration with Palexpo. Taking over Palexpo’s entire promotional display portfolio will allow us to improve our advertising offering and increase its effectiveness, and also offer our clients never-before-seen advertising methods and solutions for this type of environment”.
Over the course of the fourth quarter of 2018, Neo Advertising and Palexpo will undertake a major overhaul of their advertising infrastructure, with the aim of offering organisers, exhibitors, and third-party advertisers next-generation visual and product displays that meet the needs of various stakeholders. Neo Advertising will present more qualitative media, a deeper digital offering, new iconic spaces, and cross-media marketing services.
In partnership with Palexpo, Neo Advertising will also develop a new sponsorship offering allowing organisers, exhibitors, and third-party advertisers to reach the public through temporary spaces and structures and original Street Marketing operations.
Palexpo is Geneva’s Exhibition and Congress Centre. It’s an international venue where sports, economics, and culture converge thanks to high-quality services. Its 106,000 square metres of space host exhibitions, conventions, conferences, product launches, and more in every sector (manufacturing, services, culture, sports, leisure, etc.). It also develops its own events in keeping with its mission. With majority ownership by the Canton of Geneva, Palexpo is at the service of community. Its mission is to generate economic benefits and media coverage for Geneva and the surrounding region.
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