JCDecaux Signs One New Change
JCDecaux, the market leader in Digital Out-of-Home (DOOH), has signed One New Change, a premium shopping destination in the heart of the City of London, strengthening the opportunity for brands to engage with influential and affluent audiences in London’s square mile, one of the world’s most competitive financial centres,
One New Change delivers nearly 700,000 weekly viewed digital impressions in a retail area with a retail spend of over GBP 245 million.
Dallas Wiles, Commercial Director at JCDecaux told us “One New Change is an exciting new addition to JCDecaux’s national retail portfolio and one that has powerful synergies for brands with the LDN bus shelter channel and Channel Rail in London. One New Change not only strengthens our retail offer, but gives advertisers a new opportunity to reach influential and affluent audiences at multiple touchpoints during their commuting and shopping experience in the capital.”
Mark Warne, Head of Commercial Partnerships at Landsec added “We already have a successful partnership in place with JCDecaux across a number of our key retail destinations, so they are ideally placed to develop new opportunities for advertisers in One New Change.”
One New Change offers over 60 outlets including luxury brands such as All Saints, Calvin Klein, Cos, Dune, Hackett London, Hobbs, L.K. Bennett, Molton Brown, Pandora, Reiss, Swarovski, Ted Baker, T.M. Lewin and Sweaty Betty.
Categories: DailyDOOH Update
