City of Cleveland Renews 10-Year contract w/ Clear Channel Airports
Adrian J Cotterill, Editor-in-Chief
Clear Channel Airports, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), an indirect subsidiary of iHeartMedia Inc., has announced that its long-time partner, City of Cleveland, through a competitive RFP process, has awarded it a 10-year contract to continue growing revenues via an innovative advertising program at Cleveland Hopkins International Airport (CLE).
This contract renewal prioritizes customized advanced advertising displays that create an attractive, visually appealing environment for both leisure and business travelers. By equipping CLE with eight double-sided, head-on concourse LCDs, four interactive touchscreen directories strategically placed in the terminal, and two projection video walls with themed elements to welcome arriving passengers, the airport will have an integrated digital media network to captivate audiences, drive revenues and keep CLE top of mind for advertisers. CCA will begin installing the reimagined digital Out-of-Home (OOH) advertising program this fall.
Clear Channel Airports has partnered with Cleveland Hopkins International Airport since May 2007 to deliver a state-of-the-art media program which now reaches more than nine million passengers annually. This renewal is significant considering CLE is responsible for generating $3.5 billion in economic impact to the Northeast Ohio economy. Additionally, CLE is Ohio’s busiest airport with 156 daily non-stop departures, serving over 50 destinations. This includes international destination airports in Canada, the Dominican Republic, Mexico, Jamaica and Iceland. The influx of these leisure and frequent business travelers moving through CLE offers tremendous business opportunities for local, regional and national advertisers.
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