IT Works & @TalonOOH Independent #OOH Media Specialist Strategic Alliance
Adrian J Cotterill, Editor-in-Chief
Talon, the UK-based independent global specialist Out of Home agency and IT works, Germany’s largest independent OOH specialist agency, have formed an alliance where they will join forces to develop joint initiatives in areas such as tools, technology, international planning, strategic thinking, creativity, insight and new business.
Eric Newnham, CEO, Talon, told us “We’ve got to know our colleagues at IT Works very well over the past few years and found we have very similar ambitions and a like-minded approach to OOH planning, data, smart thinking and growth. We feel that cooperation in certain key strategic areas could really benefit both parties as well as our clients, whilst meeting both companies’ growth ambitions.”
We understand that the collaboration forms part of a wider global initiative to form an international network of independent OOH agency partners. Cooperation across these areas brings together Europe’s two largest independent OOH specialists seeking to drive scale, smarter thinking and the ability to engage international clients.
Bernd Rabsahl, CEO, IT Works, was quoted as saying “We are glad to have found another strong international partner in Talon – which also enables us to offer our services beyond Germany. Our quality standards and our view of market developments have many parallels.”
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