Adrian J Cotterill, Editor-in-Chief
Almo Professional A/V, North America’s largest professional audio visual distributor last week announced that it has acquired certain assets of Insteo, Inc., a specialized digital signage content and creative company that programs and designs content for digital signage, then provides tools to manage the day-to-day changes in the cloud.
As part of the acquisition, the (new) Almo content creation team will be led by Jim Nista, digital graphics design pioneer and founder of Insteo. According to Sam Taylor, executive vice president and COO for Almo Professional A/V, “The acquisition of Insteo gives us the ability to greatly advance what we can offer our partners in terms of expanded platforms, including Insteo’s proprietary cloud signage. Almo partners can also customize their content for each install and at the outset of every project based specifically on size, scope and budget. Because we now have an entire team of experts on staff, we can offer an expedited quote and project management process with increased responsiveness.”
Jim Nista brings a rich history in content creation to Almo, having worked as a Creative Director for a large range of clients. In 2002, Nista founded a digital marketing agency, which quickly began taking on software development and digital signage projects and evolved into Insteo, Inc., a leading provider of HTML5-based creative content. Nista serves on the Digital Signage Expo (DSE) Content Advisory Board and assisted in the development and presentation of the Digital Signage Content and Media Expert (DCME) certification program. He is a regular on the tradeshow circuit, having presented at DSE, International Sign Association (ISA), SignExpo and InfoComm.
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