Adrian J Cotterill, Editor-in-Chief
JCDecaux has launched ‘Smartframe’ – a network that connects and applies data intelligence to more than 300 premium small format and large format digital assets across Sydney, Melbourne, Brisbane and Perth.
JCDecaux said the network of screens reaches 60.4% of directors, senior managers, professionals and other high level white collar workers in these capital cities. Smartframe will reach 48.2% of the total population 80% of pedestrian contacts.
This includes JCDecaux’s digital street furniture network, the new Telstra digital kiosks, the newly-digitised Yarra Trams network as well as large format assets The Collins, The Clock, and The Spencer at Melbourne’s Southern Cross Station.
JCDecaux predicts that by 2020 the Smartframe network will include 2,350 digital locations. JCDecaux CEO Steve O’Connor said “JCDecaux has reached the digital tipping point of scale that allows advertisers to access our premium, exclusive and digital-only network across four Australian cities. This is the first time we are offering such a powerful digital network. It’s a key part of our commitment to produce world-class designed, intelligent digital assets.”
JCDecaux said it can offer advertisers unique geospatial audience, behavioural and transaction insights in retail, commuter and city precincts through the data and insights capabilities of JCDecaux’s Codex, Orbit and Pigeon Project.
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