Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization for everything digital out-of-home (DOOH), announced last week that San Francisco-based Volta Charging has joined the association.
Volta has developed one of North America’s most utilized electric vehicle (EV) charging network that is attempting to leverage DOOH for growth. By installing chargers in high-traffic locations in top media markets and partnering with advertisers to sponsor the service, Volta EV chargers are available to both drivers and real estate hosts without cost. With over 1,000 faces available for sponsorship opportunities today, Volta plans to double its network footprint by the end of 2018, adding more stations and opening new markets. By year’s end, Volta anticipates that its network will operate nationwide in nearly all of the top 10 media markets, in addition to its initial launch market, Hawaii. Volta charging stations are sponsored by a broad range of brands in a variety of industries including financial services, technology, CPG, travel, automotive, fashion, luxury goods, healthcare, sports and entertainment, among others.
Barry Frey, DPAA President & CEO, told us in person when we met him in Manhattan last week that “Volta is in a great position to capitalize on the growing move toward electric vehicles, which automotive industry forecasters say is going to continue to accelerate in the coming years. The idea of placing digital screens on charging stations adds yet another exciting way our industry engages consumers”.
Mike Schott, SVP, Volta was quoted as saying “As we expand our footprint in the coming months, we felt the timing was ideal for us to join DPAA and support the industry that supports our own growth. We look forward to working with Barry and his team, and to collaborating with the DPAA membership at large”.
Volta hopes to change the dynamic of mobility infrastructure. Volta currently operates citywide EV charging networks in more than 50 municipalities. The company is headquartered in San Francisco, with offices in New York City, and is always looking for new transportation problems to solve.
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