Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization for everything digital out-of-home, announced today that Mexico-based Postermedia has joined its membership ranks.
Postermedia is a digital out-of-home company with screens on public roads and street furniture in more than 12 cities across Mexico. The company also installed the first wireless hotspots on buses in the country, and amplifies campaigns with wi-fi, Bluetooth, 3D volumetric, augmented reality, luminescent, olfactory systems and interactive screens.
Barry Frey, DPAA President & CEO, told us “We welcome Postermedia as our Latin American membership continues to grow. They are doing really impactful, ground-breaking work in their home country and we look forward to introducing them to the DOOH global community sharing best practices and innovative ideas.”
Emilio Murillo, spokesman, Postermedia, was quoted as saying “We are eager to participate in DPAA’s member events and, of course, their annual Video Everywhere Summit this October. We are excited about working with Barry and his team, and to meeting our colleagues in the U.S.”
Postermedia and its elements of urban furniture with integrated advertising are in all the spaces of the cities where people travel, circulate and where people direct their views by instinct to find important, useful and practical information for daily life. It is a means of indoor and outdoor advertising aware of the behavior of people on the move, offering innovative, modular and effective communication strategies to bring the public directly into contact with consumer and social welfare brands.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning.
The 2018 Video Everywhere Summit will take place during New York Digital Signage Week on Tuesday October 30 at New York’s iconic Roosevelt Hotel, known as the ‘Grande Dame of Madison Avenue’. A limited number of sleeping rooms have been reserved at a preferred rate for delegates attending any event during New York Digital Signage Week. New York Digital Signage Week takes place October 29 – November 2, 2018.
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