Adrian J Cotterill, Editor-in-Chief
Former US Weekly marketing lead, Heawon Yoo has joined Adspace.
Ms. Yoo is an integrated marketing specialist with over 20 years of experience. Her career began on the agency side, spending 10 years at major NYC agencies including BBDO and Deutsch before moving to the publisher side at brands like Rolling Stone, Men’s Journal and Us Weekly. After initially working across titles, she became solely dedicated to US Weekly in 2009 – most recently serving as the Head of Integrated Marketing where she focussed on driving digital ad growth. Leveraging custom video content, she created Red Carpet Daily, Us Weekly’s first daily video show.
Ms. Yoo will report to newly appointed CEO, Greg Glenday, who joined Adspace in May and will oversee brand marketing, integrated marketing, research, and the creative & content teams. Her appointment comes at a crucial time as Out of Home advertising is rapidly evolving though technological advancements and an industry trend toward quality digital inventory.
With over 4,500+ screens throughout 300+ locations, Adspace’s premium video network reaches 80 million unique consumers every four weeks, offering 100% viewable, brand-safe and fraud-free impressions to in-market consumers steps from the point of sale and on the path to purchase. Adspace effectively engages today’s connected consumers through hyper-targeted messaging, one-to-one mobile engagements and social integrations.
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