Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization for everything digital out-of-home, announced today that engineering, street furniture and Smart City giant, Trueform has joined its membership ranks.
Jonathan Morley, CEO, Trueform, told us “We are excited about having this opportunity to become active, involved members of DPAA, and derive the many benefits that come with it.”
Trueform is a leading designer and manufacturer of digital advertising displays, electronic public information displays and interactive information kiosks for both outdoor and indoor applications. With over 40 years of experience, Trueform has more than 150,000 products, including digital out-of-home displays, installed worldwide.
Barry Frey, DPAA President & CEO, said “Trueform is an innovative company with a broad network of indoor and outdoor screens. We look forward to sharing best practices with them and to helping them continue to grow their business.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
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