Adrian J Cotterill, Editor-in-Chief
New Zealand’s pure-play premium Digital Outdoor operator LUMO, has selected the Ayuda software platform to run business operations, digital signage content serving and next-generation dynamic offerings. Ayuda will now provide the backbone for key business operations including digital scheduling and ad-serving, sales, back-office operations, data collection and comprehensive dynamic content management.
LUMO is not quite two years old but is already forging a reputation as an innovative market leader that invests in prime CBD sites, premium LED technology and smart software that can count traffic volume in real-time, provide Free Branded WiFi and deliver clever dynamic ad content solutions that can enhance engagement, maximise recall and lift the value proposition.
LUMO Co-Founder & CEO Phil Clemas, a veteran of the New Zealand OOH sector stated “Timing is everything and as our scale has grown, so has the need for us to migrate across to a fully integrated digital platform that will help our efficiency and give us more time to focus on our clients and their appetite for digital creativity. Given our deliberate emphasis on tech-driven innovation and the comprehensive nature of our premium offering, we searched for a partner with similar values. Having reviewed all market offerings for software, selecting Ayuda was a natural fit.”
LUMO’s head of design and technology, Jamie Snow Told us “We found Ayuda’s platform to be, in reality, the only truly comprehensive one that was similarly backed by OOH industry veterans who understand OOH. Ayuda’s dynamic content management capabilities make it easy for us to use data to automatically deliver targeted campaigns to the right audiences at the right time. Giving advertisers the ability to have brand and product messages that are much more contextually relevant is the next key driver in OOH, and Ayuda will help us deliver on this promise with ease”.
Ayuda is an advertising technology and operations software company specializing in OOH business optimization. The Ayuda Platform is used globally by some of the world’s largest OOH companies to manage day-to-day business operations. It includes an end-to-end ERP specially built for OOH, a fully native ad-based digital signage platform, and programmatic integrations via sister company Hivestack that enable OOH media companies to tap into new digital revenue streams and modernize their trading models. Ayuda is a proud member of the DPAA, OAAA and FEPE.
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