Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization for everything digital out-of-home, has announced that the Port Authority of New York and New Jersey has joined its membership ranks.
Founded in 1921, the Port Authority builds, operates and maintains many of the most important transportation and trade infrastructure assets in the country. The agency offers marketers opportunities to reach millions of commuters and travelers via digital screens seen by upscale professionals traveling through airports (JFK, LaGuardia, Stewart and Newark Liberty), on PATH trains connecting New York and New Jersey, bus and train terminals, and outside the Lincoln Tunnel.
The Port Authority is the latest addition to DPAA’s large list of transportation organization members.
Barry Frey, DPAA President & CEO, told us “The Port Authority of New York and New Jersey has one of the most heavily viewed DOOH networks in the world, with screens located in places where they are seen by highly coveted consumers. We are excited about working closely with them to help grow their ad revenue as well as that of our entire industry.”
The DPAA Video Everywhere Summit will take place on Tuesday October 30, 2018.
Thanks to the DPAA, the official hotel for New York Digital Signage Week is New York’s iconic Roosevelt Hotel, known as the ‘Grande Dame of Madison Avenue’. A limited number of sleeping rooms have been reserved at a preferred rate for delegates attending any event during New York Digital Signage Week.
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