PATTISON Outdoor Launches Programmatic Inventory Through @CampsiteProject
Adrian J Cotterill, Editor-in-Chief
PATTISON Outdoor Advertising, along with their digital division, Onestop, have announced the addition of PATTISON’s large format digital Superboards, Posters, Spectaculars and Street Ads to Campsite’s Demand-Side programmatic buying platform.
We are told that PATTISON will begin to release more than 225 digital products to be accessible through Campsite’s Outdoor Exchange.
Randy Otto, President of PATTISON Outdoor told us “Programmatic buying of Out-of-Home media is just one of the many rapid changes revolutionizing our industry that will continue to keep our medium timely, relevant and valued by advertisers and media buyers alike”.
Since 2016, Campsite’s programmatic platform has shown versatility in the way brands connect with consumers from a data-driven and real-time buying process through a robust digital model. PATTISON Outdoor, Onestop and Campsite are happy to announce that Cadreon will be the first agency to enjoy the benefits of this new offering with its brand new Nestle Minis campaign.
Edith Gagné, VP of Development at Campsite said “Our goal has always been to deliver a premium product that would eventually shape and elevate the industry. We strive to build strong partnerships because it makes us grow and learn every day,”
Campsite, property of Campsite Global Inc., offers premium Digital Out-Of-Home inventory through a self-serve programmatic platform. Launched in 2016, Campsite’s core mission is to connect buyers and suppliers in an environment specifically designed for DOOH. Campsite DSP is a solution for advertisers who want to expand their digital reach, optimize their strategies with data and maximize their time by reaching several suppliers through only one platform. Campsite SSP is an opportunity for suppliers to diversify their stream of revenues, increase their digital footprint in the industry and conduct business with a new range of clients.
Follow DailyDOOH