JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced this week that its Japanese subsidiary, MCDecaux (85% owned by JCDecaux and 15% by Mitsubishi Corporation) has been awarded a 20-year Tokyo advertising bus shelter contract by Odakyu Bus Corporation.
Jean-Charles Decaux, Chairman of the Executive Board and co-CEO of JCDecaux, told us “Following the recent awards of the bus shelter contracts by the Tokyo Metropolitan Government, Fuji Express and Tokyu Bus Corporation, we are extremely happy that Odakyu Bus Corporation has chosen MCDecaux to manage their bus shelter advertising. This last main bus shelter contract in Tokyo will enable us to expand our service offering for the people of Tokyo and strengthen MCDecaux’s network in Japan, providing further opportunities for advertisers and their agencies to communicate their brand message through premium locations and wider coverage. We are very pleased that the biggest Japanese cities and transport companies have placed their trust in JCDecaux, for the maximum benefit of citizens, advertisers and their brands.”
The contract covers the design, installation, maintenance and operation of advertising bus shelters in Tokyo (population: 13.5 million). It will notably enable MCDecaux to expand its advertising network in Tokyo’s central districts, including Shinjuku and Shibuya. Well-designed street furniture will enhance the urban landscape and improve services for citizens, bus passengers, as well as tourists, especially during the 2019 Rugby World Cup and the 2020 Olympic and Paralympic Games.
MCDecaux now holds exclusive contracts with all 12-main public and private bus operators in Tokyo. With 410 advertising bus shelters managed to date in the Capital City and a target of 1,000, MCDecaux will further consolidate its position as market leader for advertising street furniture in Japan, the third-largest advertising market in the world. Advertisers will be offered an unrivalled presence, with more than 2,000 2m² advertising panels in Tokyo, on top of the almost 4,300 faces already available in 41 cities across Japan, including all the top 20.
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