Adomni and IBOUSA Partnership
Adrian J Cotterill, Editor-in-Chief
Adomni, described as an open online platform to find and buy digital out-of-home advertising, announced this week a partnership with IBOUSA that enables its billboard owner associates to list and sell their unsold DOOH inventory on Adomni’s marketplace.
“Unsold DOOH inventory” is not a term that most media owners would want to be associated with but here you have it; IBOUSA, a networking group of companies that have a common interest of promoting all things of importance to independent billboard owners, is allowing advertisers to perform searches by location, in order to find matching IBOUSA member digital billboard inventory, and launch campaigns.
Adomni CEO Jonathan Gudai said “Adomni and the IBO have a shared mission − to help billboard operators of all sizes succeed by taking advantage of the latest technologies and trends. We are thrilled to connect IBOUSA associates to our rapidly growing online marketplace, 1,700+ advertiser base, and innovative DOOH planning and buying tools. As more of the OOH buying world moves to transacting online, IBOUSA associates are now positioned well to meet the growing needs of advertisers and agencies.”
With this new partnership, IBOUSA makes the Adomni online marketplace available to all its digital billboard associates connected to its workflow solutions. Participating billboard operators connect their inventory to the IBO COOP Platform, which connects to IBOUSA’s Adomni portal and with just a few clicks, advertisers can find their locations; view traffic counts, ad content sizes and pricing; and purchase ad space.
Chris Cowlbeck, IBOUSA general manager told us “Within a very short period of time, we have been able to forge the Adomni interactions with our Apparatix cloud workflow solutions that our operators use to manage their daily activities,” says “We’ve been working on combining the efforts of our network of over 150 companies with inventory all across the country for over a decade, and now seeing the fruits of those efforts to allow buyers to easily find our suburban, rural and metro locations.”
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