Adrian J Cotterill, Editor-in-Chief
JCDecaux UK has announced the appointment of Arianne Riddell as Sales Director of JCDecaux Airport, the UK’s no. 1 airport advertising company. Arianne joins from LinkedIn where she was Global Agency Lead.
Reporting to Alan Sullivan, Managing Director of JCDecaux Airport, Arianne Riddell will head the team responsible for commercial strategy and partnerships at Heathrow, Heathrow Rail and Edinburgh Airport. Alan Sullivan told us “Arianne brings a wealth of experience in the digital world to our business at a time when we are launching our new ‘Possibility Guaranteed’ positioning, bringing together the emotional and influential environment of the airport, with data-driven campaigns and guaranteed, transparent delivery to the premium airport audience. Arianne will strengthen our client-focused approach at Heathrow, Europe’s busiest international airport and at Edinburgh, Scotland’s leading airport, where investment in iconic sites and digital screens is bringing new opportunities to the market.”
As JCDecaux Airport continues to digitally transform its business, she will work to bring increased value to clients, agencies and specialists through ever more effective campaigns, creative opportunities and strategic commercial partnerships.
With 20 years’ experience in the industry, including seven years of digital and B2B expertise from LinkedIn across roles spanning the UK, EMEA and global markets, she has also previously held roles at companies including: BBC Worldwide, H Bauer and We R Interactive.
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