Waapiti Integrates @Quividi
Adrian J Cotterill, Editor-in-Chief
Retail digital signage specialist, Waapiti and Quividi, the leading audience and interactivity platform for digital signage, have announced an interesting technical partnership to measure in-store activations which aims to enhance the shopping experience.
Gemma Cuscó, Waapiti CEO told us “By adding Quividi to our already large range of digital tools, Waapiti can now provide metrics and insights to prove the efficiency of key content elements and define new marketing goals and strategies”.
Waapiti’s Digital Signage CMS has been integrated with Quividi’s VidiReports and can now power ‘face and context’ responsive messages. Waapiti’s retail partners will also be able to measure the performances of their communication and optimize it to best attract, inform and connect with the shoppers.
Quividi provides a privacy protecting computer-vision technology that helps retailers and brands finely measure and classify their audience. The system determines, in real time, the number of viewers, broken down by demographics (age, gender), facial attributes (glasses, beard) and mood, as well as the opportunities to see, and the viewers’ attention time.
Marketers can also design customer-engaging experiences, by contextually triggering content against Quividi’s real-time analytics. They can also run Quividi-powered A/B tests to understand which promotional content gets the most attention, generates the most engagement (e.g. drive to store) or the most sales uplift.
Waapiti Digital Signage’s software powers any kind of digital signage faces – projector or screen-based, small or large format, passive or touch-enabled – and besides Quividi’s platform can communicate with a variety of sensors (RFID, barcode, NFC, etc/) as well as sound and scent marketing solutions.
Ke-Quang Nguyen-Phuc, Quividi CEO said “The partnership with Waapiti and the TMM Group will help retailers and marketers create the best experiences to finely connect with the shoppers”.
Quividi’s platform is a powerful engagement tool for retailers, their most recent case study shows that a communication powered by Quividi can generate a sales uplift of more than 20%, versus a regular communication. Waapiti recently showcased the combined solution at eShow, a leading e-commerce and digital marketing show in Spain.
Waapiti is part of TMM Group, and is seen as a leading point of sale specialist and sensorial marketing solutions provider (digital signage, sound, scent marketing). It provides an intelligent web-based content management and distribution platform, designed with usability in mind. The tags-based management as well as the co-management architecture between different levels of users make Waapiti a powerful platform for any type of project. Waapiti also offers some integrated value-added features, such as the synchronization of visual content with a background music or the triggering of content from external signals. Created and developed in Barcelona in 2010, Waapiti is used in 2,000+ locations in various retail verticals across 10+ countries.
Follow DailyDOOH