Astral Signs Partnership Agreement with @CampsiteProject
Adrian J Cotterill, Editor-in-Chief
Bell Media’s out-of-home advertising division, Astral, has announced a new partnership with Campsite. This agreement is set to add 240 Astral Digital large format and street furniture faces across Canada through Campsite’s programmatic platform.
Campsite’s products include a Supply-Side Platform (SSP), an exchange and a Demand Side Platform (DSP). Karine Moses, President, Astral (you can see our CEO Spotlight interview with Karine here) told us “We’re excited to join forces with Campsite to expand Astral’s programmatic possibilities. With this new partnership, Astral clients will be offered even more possibilities to access specific data and better target precise audiences to optimize their campaign results. Astral’s digital faces are strategically located in the biggest cities in the country and will allow brands to accompany their consumers throughout the day, from downtown to the highway”.
Campsite offers premium Digital Out-Of-Home inventory through a self-serve programmatic platform. Launched in 2016, Campsite’s core mission is to connect buyers and suppliers in an environment specifically designed for DOOH. Campsite DSP is an innovative solution for advertisers who want to expand their digital reach, optimize their strategies with data and maximize their time by reaching several suppliers through only one platform. Campsite SSP is an opportunity for suppliers to diversify their stream of revenues, increase their digital footprint in the industry and conduct business with a new range of clients.
Edith Gagné, Vice-President, Development, Campsite said “The addition of Astral’s digital outdoor products further solidifies Campsite’s position as the leader in out-of-home programmatic solutions in Canada. Buyers using Campsite’s DSP can expect the scale they need to effectively reach their campaign goals”.
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