Bruno Guerrero Promoted to Chief Product Officer at @Hivestack
Adrian J Cotterill, Editor-in-Chief
Location-based marketing technology company Hivestack told us this week at #DMEXCO18 that it has promoted executive Bruno Guerrero to the role of Chief Product Officer (CPO).
The CPO position is a newly created role that expands Guerrero’s leadership of Hivestack’s full-stack tech platform that currently services programmatic digital-out-of-home (DOOH) demand and supply.
Andreas Soupliotis, Founder & CEO of Hivestack said “Bruno has played an instrumental role in shaping Hivestack’s products across our entire tech stack – from our demand-side buying tools to supply side activation. He has spent the last year working closely with DOOH media owners to design products that help monetize DOOH supply programmatically, while working closely with leading DSPs, trading desks, and digital marketers to enhance demand-side capabilities. I couldn’t be more thrilled to see Bruno take on an expanded role in our startup.”
In this new role, Bruno Guerrero will be responsible for driving product development of the Hivestack SSP, Ad Server, Exchange and DSP. In addition, he will oversee recent advances made by the company in custom audience targeting and measurement via established location data partnerships.
Andreas Soupliotis said “Hivestack’s products for both sellers and buyers are continually evolving, and I feel we have future-proofed our stack by empowering an accomplished ad tech disruptor like Bruno to own product innovation. Be sure to watch our tech stack evolve, as the best is yet to come.”
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