Adrian J Cotterill, Editor-in-Chief
Verve, a leading mobile platform for location-powered programmatic video and display marketing, has announced its exclusive partnership with Accretive Media, a programmatic digital out-of-home (DOOH) advertising platform.
The partnership aims to brings location-powered consumer insights, targeting, and measurement capabilities to the DOOH space, empowering brands and advertisers to reach uniquely-qualified consumer segments that take into consideration movement patterns as well as the benefit of cross-screen exposure.
Erin Madorsky, Chief Revenue Officer at Verve told us “Verve has always been about delivering highly-relevant mobile experiences that inspire consumers to take action. DOOH is an exciting extension of mobile because we can leverage our experience and capabilities in location-powered targeting and measurement to increase engagement opportunities and continue the conversation with consumers across brand-safe, fraud-free screens in the real-world.”
Verve’s patented real-time location intelligence on 260M devices which cover approximately 90% of US households, and the foot traffic and longitudinal movement insights that relate the people behind these devices to places and purpose, enable advertisers to pinpoint ideal segments to drive their business with proprietary Verve Activate™ audiences. Through the Accretive Media partnership, advertisers will be able to message these audiences with DOOH and increase frequency to exposed DOOH geographies to ultimately understand incremental store visits with Verve’s measurement and analytics product, Verve Momentum™.
Founded earlier this year, Accretive Media’s platform reaches targeted, on-the-go consumers on digital screens at over 130,000 venues across the United States. The company’s proprietary Accretive Data Lake (ADL) is one of the most advanced consumer data platforms in the adtech space, and first-of-its-kind in DOOH. ADL combines location and geo-temporal information with people-based profiles and deterministic attributes to create a comprehensive view of a consumer’s digital and physical footprint through a patent-pending process, allowing the company to identify and segment consumers to reach on its out-of-home screens.
Craig Benner, Founder and CEO of Accretive Media told us “With people spending 70% of their waking hours outside of their home and mobile being consumers’ preferred content consumption device, bringing together Accretive’s people-based approach to digital out-of-home and Verve’s location intelligence creates unique ways to connect brands and consumers in the physical world. We have seen combined DOOH and mobile campaigns deliver heavy lifts in traffic, sales, and campaign ROAS, and look forward to bringing this type of success to our mutual clients with this partnership.”
Verve is a pioneer in the art and science of mobile marketing and we help brands — big and small —connect successfully with consumers in the digital and physical worlds. Verve Velocity™, the dominant mobile platform for programmatic video and display marketing, combines proprietary location intelligence, patented technology, premium inventory, and analytics capabilities to empower marketers to identify, reach, and engage with shoppers, driving them to site and store. Headquartered in New York City, Verve has offices in San Diego, Washington, D.C., Chicago, Detroit, and Los Angeles. Follow us on Twitter: twitter.com/vervemobile.
Accretive Media is a programmatic digital out-of-home (DOOH) advertising platform that aims to empower brands to become a part of consumers’ everyday lives. With screens in over 130,000 US venues,
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