DailyDOOH

Adrian J Cotterill, Editor-in-Chief

Captivate, North America’s largest digital video office network, has formed a strategic partnership with Executive Channel Network, (ECN) the UK and Europe’s leading workplace media communication specialist.

Lorenzo Papa, Executive Vice President of Advertising Sales at Captivate told us “In today’s digital age, the world gets smaller every day. The media landscape continues to evolve at a rapid pace and we recognize the increasing need for brands to have a consistent message across multiple borders, so having the ability to run campaigns throughout North America and now the UK and Europe is crucial for the next phase of our growth. ECN’s reach and influence aligns perfectly with the Captivate audience and we are thrilled to have found the right partner to help provide turnkey solutions for our advertisers at a global scale.”

We are told that through this partnership, Captivate and ECN will aim to provide a one-stop shop for advertisers to reach an international audience of professionals during the workday where many people spend the majority of their time.

The alliance will provide brands with an opportunity to interact with workplace professionals in a unique environment of social influence. Collectively, Captivate and ECN engage nearly 14 million viewers using 12,000+ digital elevator and lobby displays in nearly 2,000 workplaces across the U.S., Canada, London, Paris and Germany.

Charles Parry-Okeden, Global CEO at Executive Channel Holdings told us “With two workplaces connecting to ECN every week, we foresee continued interest from global brands in workplace media and expanding this into North America with Captivate was a natural solution”.

As the workday gets longer, professionals are improving their work-life balance by completing personal and professional tasks at the office and across multiple devices. This alliance provides advertisers with the ability to deliver brand messaging while at-work consumers are actively researching and purchasing both business and personal products/services.

Brands come to life on Captivate and ECN through a range of capabilities and content alignment solutions that influence upscale professionals throughout the workday along their path to purchase.

Captivate is known for its vast network of over 11,000 elevator displays located in 1,600 premier office buildings across North America, Captivate Network connects advertisers with 13 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information that helps balance the personal and professional demands of the workday, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners and Gannett.

ECN is the UK and Europe’s workplace media specialist, connecting asset and brand partners with global workplace audiences on a daily basis. The Digital Out of Home (DOOH) network reaches an affluent audience of European workplace professionals, 10+ hours daily, five days per week.

This entry was posted on Thursday, September 20th, 2018 at 10:15 @469 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.