Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization for everything digital out-of-home, announced last week that LiveDOOH has joined the association.
Based in Germany, LiveDOOH provides a unique ‘automation platform’ for use by media owners, retailers and media agencies. The team behind LiveDOOH’s programmatic platform is composed of highly experienced specialists in the fields of advertising, software development, algorithms and data analysis.
Fernando Mayorga, CTO, LiveDOOH, told us “We started our company on the firm belief that DOOH advertising had a greater potential than just playing back ads in a loop; that it can have the same adaptable capabilities as online advertising, while respecting the specific needs of OOH. Our cloud-based platform accomplishes this. We are joining DPAA because of our admiration for all that Barry and his team have done to help grow the DOOH industry, and our desire to be a leading impulse in this exciting movement.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
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