OPEN Media’s New @HotelFootballUK Digital Screens
Adrian J Cotterill, Editor-in-Chief
Media owner OPEN Media is seemingly expanding into Manchester with their first digital screens outside of Liverpool. These two new full motion digital screens use bespoke LED technology and sit on the north and south facades of Hotel Football, positioned outside Old Trafford Stadium.
The screens will actually go live on October 28, 2018, and will mark the next phase in OPEN Media’s growth. The new site will see two new jobs created at the independent company, which has further plans to roll out digital screens across the nation before the end of 2020.
Mike Smith, Managing Director at OPEN Media told us “This new partnership with GG Hospitality is one we’re very excited about. Both companies have huge growth ambition so I see the relationship working very well. I’m incredibly proud of our team who have worked tremendously hard during the continual growth of OPEN Media. This is an extremely exciting time for us, not only are we expanding into a new city, but this launch marks the beginning of our national roll out. Our goal is to have sites in the UK’s top seven cities by 2020, and we have some exciting projects in the pipeline to enable us to achieve this”.
Hotel Football sits beside Old Trafford Stadium, the home of Manchester United Football Club. The site sees heavy footfall from visitors attending football matches and other events in the area, including music concerts. It is passed by 52,000 vehicles per day and by over 75,000 fans on match days, and is located just two miles from Manchester City Centre, the third largest city in the UK.
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