Adrian J Cotterill, Editor-in-Chief
The UK’s largest commercial radio group Global, who only acquired both Outdoor Plus and Primesight back in September, has now made a binding offer to acquire Exterion Media (with operations in Ireland, France, The Netherlands and Spain), the second biggest Out-of-Home media owne in the UK.
All three acquisitions likely give the new business ‘Global Outdoor’, a similar market share to the UK’s biggest OOH company, JCDecaux. Industry veteran and commentator Kevin Shute made mention on twitter “2017 UK #OOH Turnover @JCDecaux_UK -£356m. Companies acquired to create #GlobalOutdoor -£286m combined turnover (source 2017 Accounts)”
Global says that the transport focussed assets of Exterion will make a perfect fit with its current OOH portfolio, adding transport to its existing, mostly roadside busines (Exterion Media holds the Transport for London (TFL) advertising contract for London Underground and Rail networks and is also responsible for advertising spots across all four metro systems in the UK: Newcastle, Liverpool, London and Glasgow, as well as being the largest supplier of bus side advertising in the UK).
Exterion Media CEO Leon Taviansky will transition with the business to Global Outdoor, which will be overseen by Stephen Miron, Global’s Group CEO.
Stephen Miron, Group CEO Global, told us “Global’s binding offer to acquire Exterion Media complements our recent purchase of Primesight and Outdoor Plus. The incredibly positive reaction we have had to the news of our entrance into the OOH sector only reaffirms our belief and excitement about the opportunities within the Outdoor market. Exterion has a great track record in the UK and across Europe and we look forward to working with the team to develop the business further.”
Ashley Tabor OBE, Founder & Executive President of Global, was quoted as saying “Our binding offer to acquire Exterion Media demonstrates our commitment to the OOH sector and means that we now have credible solutions on air, online and outdoor. The Exterion Media inventory also affords many opportunities and synergies with our current business and we look forward to bringing new innovations to the Out-of-Home sector for the benefit of advertisers”.
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