Russ Curry, Ministry of New Media
In his opening remarks at his organization’s annual #VideoEverywhereSummit during New York Digital Signage Week, DPAA President & CEO Barry Frey announced the creation of an initiative designed to aid and empower women in the digital out-of-home (DOOH) industry.
The initiative which is called WE.DOOH, the Women’s Empowerment for the Digital Out-Of-Home Industry, aims to provide a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
Barry Frey told us “In recent years DPAA membership has grown from 28 companies to more than 130, and our entire industry has grown rapidly as well. With growth and influence comes responsibility. It is incumbent upon all of us to ensure that women are given equal opportunity to advance and lead, especially in light of the many executive positions that will emerge as a result of our industry’s ascendance. WE.DOOH’s goals are to drive personal development, career growth, bonding and executive training, thereby empowering women in the digital out-of-home industry. This is an exciting and extremely important initiative for all of us.”
WE.DOOH will be run by DPAA, who have retained Jennifer Willey, global gender equality expert and CEO/Founder of Advance Women at Work, a division of Wet Cement, to consult on the program.
Open to employees of DPAA-member companies, the first WE.DOOH event will be a live training session, focused on ‘How to Build Your Personal Board of Directors’. It’s an online event that will allow WE.DOOH members to participate from any location across the globe and takes place November 15, 2018.
The setting for today’s announcement, the DPAA’s annual Video Everywhere Summit, is a highlight of New York Digital Signage Week and the largest event taking place during that week. Attending the event are more than 900 delegates representing brands, agencies, DOOH networks, ad tech, mobile/location companies, data firms and others from the full spectrum of multi-screen advertising. The Video Everywhere Summit is the largest one-day event dedicated to multi-screen engagement, mobile/location data and the role of DOOH advertising in today’s fast evolving media ecosystem.
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