Russ Curry, Ministry of New Media
Ayuda, the leading business software provider for out-of-home advertisers, is once again this year sponsoring both the DPAA VideoEverywhere summit which takes place Tuesday October 30 and The DailyDOOH Investor Conference which takes place the day after on Wednesday October 31, 2018.
Daniel Fleischer, Ayuda’s Global VP of Business Development & Marketing, told us “Both of these events are truly important parts of New York Digital Signage Week. We have always encouraged our customers to attend wherever they are in the world. Our sponsorship of these quintessential OOH events is one small way of giving something important back to the industry. Respectively at each event, audiences will experience thought leadership sessions from Ayuda clients and partners alike. Looking at the lineup this year, both events promise to be the best to-date.”
It sometimes takes a look backwards to see how forward thinking a company actually is and this week at New York Digital Signage Week, Ayuda Media Systems’ powerful legacy can be seen in one of the free publications being distributed at all of the major events being held during the week.
DOOH INSIGHTS Volume 7 features the industry’s smartest CEOs, giving valuable insight into what works and what doesn’t as Out of Home increasingly moves to Digital.
This year, the book features DPAA and Ayuda Chairman François de Gaspé Beaubien, ZOOM Media who first appeared in the very first edition of the book ten years ago in July 2008.
In the interview he said “At Ayuda we have doubled in size every year and we are now offering our end-to-end solution in over 22 countries on all continents except Antarctica (to make you smile). Our clients range from the largest to the most focused, from OUTFRONT in North America and Bell in Canada, to Ströer in Germany and Adshel in Australia. Our global team is now comprised of just under 100 professionals across the world, and, yes, we are hiring.”
DOOH INSIGHTS co-author and DailyDOOH Editor in Chief, Adrian Cotterill told us “Every year for our publication, we search globally for media owners looking to change how out of home is used and perceived. We’re looking for CEOs who are willing to challenge the status quo and do things differently when necessary. That all of the media owners we chose this year should be Ayuda customers is testament to the strength of the Ayuda Media Systems platform”.
DOOH INSIGHTS Volume 7 features in depth interviews with:
Karine Moses, Présidente Astral Affichage / Astral Out Of Home at Bell Media & VP Bell Media Sales
Candice Simons, Brooklyn Outdoor
Mike Tyquin, Adshel
Jeroen Hillenaar, Hilllenar NL
Ben Walker, Shopper Media
Copies of DOOH INSIGHTS Volume 7 will be first available at the DPAA Video Everywhere Summit on Tuesday October 30, 2018.
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