Boomerang Launch DOOH Across Vue Entertainment Cinemas
Adrian J Cotterill, Editor-in-Chief
Boomerang Media has announced the launch of a new OOH advertising opportunity across Vue Entertainment’s state-of-the-art cinema foyer digital screen network. As one of the leading UK cinema operators, Vue Entertainment has a 24% and growing market share of cinema admissions, equating to 42 million cinema-goers per annum.
Vue have recently transformed their cinema estate with the installation of over 700 portrait digital screens and 50 large format video-walls throughout their cinema foyers and screen-access corridors, delivering compelling and eye-catching film-trailer content to their customers.
Following a highly competitive tender process Vue and Digital Cinema Media (DCM) selected leisure OOH destination specialist Boomerang Media to manage this unique and highly valuable media opportunity for advertisers.
Boomerang Media’s Managing Director, Martin Smith told us “We are delighted to have the chance to work with DCM & Vue Entertainment on this genuinely new, highly captivating and unrivalled media opportunity. It also takes Boomerang back to its cinema roots and allows us to demonstrate our considerable experience in promoting cinema, film and the movie-going audience. The 2019 strong film slate will provide huge opportunities for advertisers with the likes of Star Wars Episode IX, Toy Story 4, Captain Marvel, Avengers 4, The LEGO Movie 2, Rocketman & Downton Abbey amongst many others. Amazon Prime Original’s new series Homecoming was the first nationwide campaign on Vue’s foyer screens starting this week; planned and bought by Initiative and Rapport.”
David Jackson, Head of Corporate Sales & Advertising, Vue Entertainment added “Vue were happy to select Boomerang to manage this great media opportunity with their extensive destination & audience digital OOH experience and their continuing cinema media sales know-how”
Boomerang Media now operates OOH media opportunities on close to 2,000 digital screens in the cinema, health and fitness, leisure-centre, shopping centre and play-centre consumer sectors.
Follow DailyDOOH