Pyramid Management Group, one of the largest, most innovative, privately-held shopping center developers in North America, this week announced that it has partnered with Adspace Networks, one of the leading providers of digital video advertising in malls.
Adspace will sell digital and interactive advertising across Pyramid’s portfolio of dynamic shopping, dining and entertainment centers in New York State, Massachusetts and Virginia.
Marc Strang, Pyramid’s corporate marketing director told us “The whole world has shifted to digital advertising. “Pyramid is creating dynamic, digital experiences for our guests by featuring timely, relevant content on 375 screens across our portfolio in valuable locations. We’re also excited to leverage these new digital directories and partners like Adspace to drive new revenue opportunities.”
Adspace’s current digital mall network reaches 80 million individuals each month through digital video advertisements. With Pyramid, Adspace will be able to help its existing advertiser base achieve greater reach and even higher levels of engagement through the use of interactive technology.
Peter Krieger, President and COO, Adspace Told us “We are very excited to be partnering with Pyramid Management Group and their collection of upscale malls in the Northeast and Mid-Atlantic,” said Pyramid has made a sizeable investment in state-of- the-art digital interactive displays to both meet their shoppers’ needs and maximize revenue opportunities. Their 14 malls, including Palisades Center and Destiny USA make a meaningful addition to our portfolio by providing cutting-edge and vibrant digital displays with useful and actionable content.”
Pyramid Management Group, owner of Destiny USA, is one of the largest, most innovative, privately-held shopping center developers in North America. Headquartered in Syracuse, New York, Pyramid’s portfolio of retail-based, tourist, and entertainment destinations dominate the northeast, with 19 properties located throughout New York, Massachusetts and Virginia. For over 40 years, Pyramid has lead the industry by combining the best elements of traditional retail with world-class dining, entertainment and hospitality, all under one roof.
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