BlueFox Sensing Tech Integrated Into @BrightSign Media Players
BlueFox has integrated its real-time mobile phone sensing technology into the BrightSign portfolio of digital-signage media players.
BlueFox-equipped BrightSign media players will be able to detect nearby mobile phones without the need for any special apps, logins, or beacons.
We are told that BlueFox for BrightSign increases ROI by helping optimize digital-signage messaging and measuring real-time customer engagement, and that it is ideal for digital-out-of-home advertising, retail, and other digital-signage applications where measuring and understanding customer foot-traffic patterns is important.
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