Russ Curry, Ministry of New Media
DPAA, the leading global organization for everything digital out-of-home, announced this week that Enlighten, the first full scale enterprise solution in the cannabis space, has joined its membership ranks.
Enlighten’s in-store digital network is active in more than 650 cannabis businesses, including dispensaries, cultivators and producers, head shops, cannabis lounges and medical facilities. Managed by a team with a collective 20 years of experience serving Fortune 500 companies, first-class retailers and top-end brands all over the world, Enlighten brings cutting edge retail technology to the cannabis industry. This technology includes “smart menus” for customers, interactive educational information, point-of-sale digital advertising and proprietary analytics.
Interim CEO Colby McKenzie, Enlighten, told us “Barry and his team at DPAA do a great job of promoting the digital-ot-of-home industry and providing members with tools for growth. We are delighted to become part of the DPAA’s member community.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
Enlighten is the first full scale enterprise solution in the cannabis space and is already working with over 650 cannabis businesses, including dispensaries, cultivators and producers, head shops, cannabis lounges and medical facilities. Managed by a team with a collective 20 years of experience serving Fortune 500 companies, first-class retailers and top-end brands all over the world, Enlighten brings cutting edge retail technology to the cannabis industry. With an education-forward approach, Enlighten helps its partners grow their brands and build relationships with their customers through a variety of solutions. Its technology solutions are intended to increase revenue and awareness and keep customers engaged. As an aggregation of several notable companies from both inside and outside of cannabis, Enlighten is one of the most well-funded, wide reaching and longest tenured companies in cannabis.
Follow DailyDOOH