Adrian J Cotterill, Editor-in-Chief
Place Exchange has announced that it has joined the Network Advertising Initiative (NAI), a self-regulatory association dedicated to responsible data collection and its use for digital advertising. Place Exchange has also joined the Trustworthy Accountability Group (TAG), a first-of-its-kind cross-industry accountability program to create transparency in the business relationships and transactions that undergird the digital ad industry.
We are told that Place Exchange’s acceptance into the organization, following the NAI’s stringent vetting process, reflects the company’s commitment to responsible data collection and its use for digital advertising (more than 100 leading advertising technology companies comprise the NAI).
Dave Etherington, Chief Commercial Officer for Place Exchange told us “As out-of-home continues to become more data-driven, advertising in public space must meet rigorous privacy and transparency standards for consumers and remain a safe channel for advertisers, as the first truly programmatic out-of-home exchange, we are proud to join the NAI and TAG and help set the bar on privacy, trust and brand safety in the industry.”
Founded in 2000, the NAI is the only membership organization comprised exclusively of third-party digital advertising companies to help promote consumer privacy and trust through responsible data collection and use practices in online, mobile, and other digital environments. As digital advertising content continues to grow and diversify, new technologies emerge, and new laws and regulations are put forward, the NAI maintains its position as a vigorous advocate for responsible advertising standards and self-regulation.
Place Exchange’s NAI membership follows its recent entry into the Trustworthy Accountability Group (TAG), marking the company’s deep commitment to promoting transparency in advertising and combating ad fraud. TAG Registered companies have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process.
Place Exchange offers agencies and advertisers the ability to fully unify out-of-home media with other channels through their existing DSP. We are told that the patent-pending technology delivers true real-time bidding, seamless workflow integration with other media, support for standard online and mobile IAB creatives, and enables digital attribution – allowing marketers to execute campaigns with out-of-home just as they do with online, mobile, and other digital media. Place Exchange’s out-of-home and place-based media is always viewable, free of bots, ad blockers, and unsafe content, and reaches consumers in the physical world with high-impact creative that engages them on their daily journeys between home, work, shopping, and entertainment.
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