DailyDOOH

Adrian J Cotterill, Editor-in-Chief

True to their word, Samsung had one portrait screen (shown in the right of this picture) with a Trumedia iCapture audience measurement device above it and a smaller landscape screen (shown in the left of the picture) displaying the audience measurement results.

It seemed to work well enough, spotting male / female but didn’t seem to work with folks wearing hats though!!

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This entry was posted on Friday, June 19th, 2009 at 18:22 @807 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.