Adrian J Cotterill, Editor-in-Chief
Captivate, commercial real estate’s number one digital media amenity, continues its Canadian expansion, announcing that the company will be joining tech and financial industry leaders in Toronto’s CIBC SQUARE.
Currently under construction by Ivanhoé Cambridge and Hines, CIBC SQUARE is a premier, Class AAA office tower complex that will house the global headquarters for CIBC and AGF, as well as the Canadian headquarters for Microsoft and Boston Consulting Group. Captivate’s curated digital video platform will debut on 38 elevator screens throughout the 81 Bay tower, bringing both informational and entertaining content to the building’s busy professionals. Phase one of CIBC SQUARE at 81 Bay Street is scheduled for completion in Q2 2020.
Captivate offers unique opportunities for a variety of audiences and use cases. With CIBC SQUARE located prominently in the heart of downtown Toronto, advertisers can utilize Captivate to promote their products/services throughout the work day to a diverse mix of decision makers at blue-chip brands. Property owners and managers can effectively deliver on-screen building messages to tenants through the ScreenCenter™ communication tool. This self-serve portal can be leveraged to announce building initiatives and promote other exclusive amenities, such as the elevated park – a state-of-the-art outdoor space – connecting the two towers together and to Greater Toronto.
In a recent survey of property owners/managers, the vast majority said that the Captivate screens increase building communication (88%) and improve overall tenant experience (73%). When it comes to tenants in Captivate buildings, the majority had a more enjoyable experience in the elevators with screens (82%) and said they would be disappointed if the screens were removed (78%).
Captivate is known for its vast network of nearly 12,000 elevator and lobby displays located in 1,600 premier office buildings across North America, Captivate brings life to work as commercial real estate’s number one digital media amenity. Captivate takes tenant satisfaction to new heights by delivering meaningful, engaging information and effective tenant communication to 13 million unique monthly viewers. This Class A service redefines the tenant’s building experience and elevates building status. Founded in 1997, Captivate is owned by Generation Partners and TEGNA.
Follow DailyDOOH