Adrian J Cotterill, Editor-in-Chief
JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced this week that its Dutch subsidiary, JCDecaux Netherlands, has been awarded a new 11 year (8+3) exclusive contract for all analogue and digital advertising street furniture in Rotterdam, following a competitive tender.
Jean-Francois Decaux, Co-CEO of JCDecaux, said “We are very pleased to continue to be Rotterdam’s exclusive partner for all advertising street furniture. This new contract will pave the way for increasing the digitisation of our prime advertising street furniture network in the important Randstad area which covers Amsterdam, Rotterdam and The Hague. It will also provide full motion advertising which we successfully launched in Amsterdam in 2015 enabling both advertisers and the City to use the full creative potential of our HD 86” screens.”
This new contract includes 242 2m² analogue and digital panels, 52 of which have the possibility to display full-motion advertising, as well as a maximum of 78 6,5m² panels. It does not include the bus/tram advertising shelters which JCDecaux operates under the RET contract awarded in May 2017.
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