Adomni, an open online platform to find and buy DOOH advertising, and Broadsign, one of the two leading DOOH marketing platforms for media owners, are now working together to make buying, selling and launching DOOH campaigns easier than ever before.
Jonathan Gudai, CEO of Adomni told us “It was a natural choice for us to partner with Broadsign,” said Broadsign’s vast inventory of premium DOOH screens are a great addition to the Adomni online marketplace. We are excited to team up with Broadsign and enable advertisers to more readily access Broadsign’s supply of DOOH publishers via our programmatic online buying platform.”
The Broadsign Reach supply-side platform which currently has over 33,000 digital screens is now seamlessly integrated into Adomni’s demand-side platform.
Adam Green, SVP Broadsign Reach – a recent recruit to Montreal / Toronto / New York for the company as you may not have heard him mentioned before, Ed, said “We’re excited to connect our publishers to Adomni’s roster of national advertisers, giving brands an additional channel to reach their audiences. We look forward to seeing all the great campaigns this partnership will bring.”
Within the first week of the integration, several campaigns were launched from advertisers such as UFC, Live Nation and the Puerto Rico Board of Tourism.
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