voodooh and @AdMobilize Launch Digital Partnership
Adrian J Cotterill, Editor-in-Chief
voodooh today announced a new partnership with AdMobilize. The first phase of the partnership is geared around them working together to use real-time data to make advertising campaigns more engaging and effective.
Keith Nilsen, Founder of voodooh told us “We’re are at a pivotal moment in the industry, where we have an incredible amount of data and increasingly smart tools to turn it into actionable insights, better, smarter advertising and screen content across the globe. Our partnership with AdMobilize will create a step change for this work and I’m really excited to see what’s next.”
We understand that looking ahead, their focus is future-proofing the Digital OOH industry by enabling the more granular, anonymous audience metrics and traffic measurement that they believe will come into play in Digital OOH generally.
Rodolfo Saccoman, CEO and Co-founder of AdMobilize was quoted as saying “Our turnkey scalable solutions enable brands to unleash the power of their data, and to empower them to engage more effectively with consumers in the physical world. Our work with voodooh, and their impressive technical expertise, catapults our focus on brands even more and we look forward to 2019, a year that will be remembered as the year that AI went mainstream in digital signage experiences.”
The partnership is being launched today at Broadsign’s private #ISE2019 Customer Summit in Amsterdam.
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