Natalia Escribano joins @VIOOH
Adrian J Cotterill, Editor-in-Chief
VIOOH has appointed former Facebook exec Natalia Escribano as its Chief Commercial Officer. We are told that she will be responsible for shaping and growing VIOOH’s business and partnerships with digital out of home media owners as well as building the platform’s sales team.
She joins VIOOH following a tenure as Regional Head of Sales for Audience Network at Facebook and prior to that, she led the premium publishers’ engagement across EMEA for AppNexus, working with the likes of MailOnline, Interactive Media, eBay, Schibsted and Orange to build and execute strategies that capitalised on the growing opportunities in programmatic advertising.
Natalia Escribano will report to VIOOH’s CEO, Jean-Christophe Conti and will head up the sales team.
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