Programmatic Ad Specialist @RegitalUK In @VIOOH Strategic Sales Partnership
VIOOH has announced that Manchester-based, programmatic advertising specialist, Regital, has become a strategic sales partner. We are told that this partnership will allow Regital to integrate VIOOH’s innovative technology into its existing programmatic portfolio to help inform and drive DOOH campaigns for its brands and agencies.
Sue Hunt, Chief Revenue Officer, VIOOH told us “As a leader in programmatic trading, Regital felt like a natural partner for us to help deliver a simple way for brands to buy digital OOH media programmatically. Through this partnership we can offer advertisers more effective omni-channel targeting and efficient campaign management”.
By partnering with VIOOH, Regital will be able to utilise their expertise in digital advertising to create dynamic DOOH creative campaigns that are based on data-driven insights to drive stronger performance for brands.
Ian Vint, Founding Director, Regital added “We are really excited about our partnership with VIOOH and the opportunity it gives to our advertisers. All of our campaigns are built from best-in-class programmatic products and VIOOH complements our portfolio perfectly. It will work seamlessly with our offering, allowing us to link and integrate any screen type to any data point.”
Regital is a digital advertising provider for brands and agencies. Specialising in programmatic advertising, the company creates relationships with global best-in-class ad technology and media platforms and enhances them with local, on-the-ground strategic, technical and business expertise.
Founded in Manchester in 2011, the business employs an in-house team of over 35 staff across the digital advertising spectrum of traders, planners, creatives, commercial and associated staff.
Follow DailyDOOH