Imagination Park Introduces @IPtechAR Tool For Advertising & Branding
Adrian J Cotterill, Editor-in-Chief
Imagination Park Technologies Inc. (CSE: IP) (OTC: IPNFF), is bringing augmented reality experiences to consumers and sports fans globally and has just announced the release of its XenoPlay platform.
We are told that XenoPlay Version 3.3 is packed with features that will allow advertising and marketing professionals to create augmented reality campaigns within minutes without the need for any programming or technical expertise.
Alen Paul Silverrstieen, CEO and president of Imagination Park told us “Although many agencies know how to develop great brand campaigns, they usually don’t know if their campaigns are working. Now, Imagination Park’s XenoPlay can provide the agencies with activation details about who has viewed their ads, billboards, and end caps. The agencies can also send those details sent to the clients for further engagement. And to help promote this feature set and drive sales to agencies, we’ve added advertising and marketing industry veteran Simon Schatzmann.”
Simon Schatzmann has joined Imagination Park as VP sales to introduce the advertising and marketing world to AR technology. He is a media and technology leader with over two decades of sales and business development experience leading teams and scaling business. His professional accomplishments include managing over half a billion dollars in media and technology sales transactions.
Augmented reality advertising and promotions are immersive and engaging, which generates emotional connections with consumers. By providing a mobile interaction, consumers enjoy the brand messaging similar to a gaming experience. Ultimately, this builds brand awareness, which is shared on social media and conveys an overall positive message to the target audience. Using AR to bring logos to life with video messages or animated objects provides a dynamic platform to continually convey a corporate message and/or the benefits of a product or service effectively and easily.
We are told that, with AR, agencies can: –
- Bring a catalog, print advertisement, or brand package to life by using AR to offer special content, videos and even coupons.
- Use an AR Story (scavenger hunt) to encourage consumers to engage with a brand throughout a physical or digital location and enter a sweepstakes to win a prize.
- Advertising and promotional content can easily be changed anytime to promote specific campaigns, seasonal programs, or other special engagement opportunities.
Imagination Park Technologies Inc. (CSE: IP) (OTC: IPNFF) is an augmented reality (AR) platform that enables businesses of any size to create and implement their own AR campaigns with no programming or technology experience. Every organization, from professional sports franchises to small retailers, can develop interactive AR campaigns that blend the real and digital worlds. Customers simply point their mobile device at logos, signs, buildings, products, landmarks and more to instantly engage videos, information, advertisements, coupons, 3D holograms and any interactive content all hosted in the cloud and managed using a menu-driven portal. Integrated real-time analytics means that all customer interaction is tracked and measured in real-time. The AR Enterprise platform supports both IOS and Android mobile devices and upcoming wearable technologies.
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