Charles Parry-Okeden Becomes @OMA_Australia Chair
The Australian Outdoor Media Association (OMA) has today announced that industry veteran Charles Parry-Okeden will step into the role of Chairman of the OMA and MOVE (Measurement of Outdoor Visibility and Exposure), for a two-year term.
He is of course, the Co-founder and Global Chief Executive of Executive Channel Holdings Pty, Ltd (ECH) which owns Executive Channel Europe, Executive Channel Deutschland and Australian Media Channel (Media i).
Charmaine Moldrich, CEO of the OMA told us “The change and growth in the Outdoor industry over the last few years has been unprecedented and the industry body now requires a new structure of leadership. Charles was previously a director of the OMA board, as CEO of Executive Channel Network Australia (ECN) before it was sold to oOh!media in 2016. We welcome him back, to help guide us through the next stage of our growth.”
Charles said “I’m excited to again be working with the OMA and MOVE. In particular, I’m focused on how we can continue to collaboratively embrace technology, as a sector, to further thrive in the evolving media landscape. I look forward to working with the team to achieve some very ambitious goals and setting the bar high for the industry overall.”
In his role as global CEO, Parry-Okeden has overseen successful capital raisings, the sale of ECN Australia, and the continued expansion of ECH across Europe. In 2008, Charles established a successful B2B business model with the launch of Australian Media Channel Pty Ltd (Media i) whose contribution to the media industry was a significant factor in his induction into the Media Federation Hall of Fame in 2017.
Charles Parry-Okeden replaces current chair, Steve O’Connor who has been chair since 2014. Charles’s appointment will be officially confirmed at the OMA’s AGM, 21 May 2019.
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