Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization for everything digital out-of-home, announced today that Phoenix Vision has joined its membership ranks.
Phoenix Vision is described as a growing digital out-of-home provider and technology administrator for its Digital Billboard Network (DBN) and has in place, over 380 screen installations which are expected to grow to over 1,000 by the end of 2019.
Screens are located on point-of-purchase merchandising units along with the utilization of large screens, both located in high traffic national brand retail locations. In addition to Hawaii, Phoenix Vision currently has sites in Sydney and Melbourne, Australia, and Richmond, Va. Screens will also be introduced soon in Springfield, Mass. the Tampa Bay area, the San Francisco Bay area, Seattle, Washington and Vancouver, British Columbia.
Barry Frey, DPAA President & CEO, said, “Digital Billboard Network is experiencing tremendous growth across Hawaii thanks to its high-traffic installations and the great technology support provided by Phoenix Vision. We are delighted to welcome them aboard as members.”
Cliff Cooke, CEO, Phoenix Vision, was quoted as saying “We see great value in joining DPAA, including access to best practices, research and the ability to network with other members who, like us, are building the digital-out-of-home industry into a powerhouse for marketers. In addition, as an integrator of ‘best of breed’ technology to implement system performance and functional goals, Phoenix Vision salutes its DPAA team member-partners for facilitating the integration of their software to achieve our desired results. Ayuda’s content management system is the ideal software to drive the newspaper advertiser campaigns and Admobilize’s demographic capture software provides the audience measurement tools such that advertisers are aware of who is seeing their unique advertisements.”
In 2018, the DPAA recruited over 30 new members (you can see them all here with one click).
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