Adrian J Cotterill, Editor-in-Chief
Hivestack, a location-based digital out-of-home marketing technology company announced this week that Matthew Oliver will be joining the company as Vice-President of Sales.
Based out of New York City, Oliver will lead all demand-side sales initiatives in the U.S. and Canada, and will report directly to Chief Executive Officer Andreas Soupliotis.
He was previously at Grapeshot, a real-time keyword targeting and brand safety platform, where he spent six years building up the Sales team, achieving 670% revenue growth from 2015-17 resulting in a large acquisition by Oracle.
He possesses years of ad tech experience and has worked with the largest digital agencies and Fortune 500 brands across North America. Under Matt’s lead, Grapeshot sales grew over 100% each year and he oversaw a team of five Directors and Account Executives.
Andreas Soupliotis, CEO told us “Hiring Matt represents an exciting inflection point in our company. We have focused the past 1.5 years building product and tech, and with Matt’s addition, we are adding a layer of leadership that focuses completely on demand-side sales. We are thrilled to add him to the team, and are convinced his efforts will funnel size-able demand through our platform.”
Hivestack is a location-based marketing technology company that drives business outcomes. Digital marketers use Hivestack’s technology to connect with custom audiences in the physical world based on consumer behavior and audience movement patterns. The Hivestack platform is a full-stack platform that enables DOOH publishers to transact with digital marketers using programmatic ad tech. The platform’s unique value proposition to marketers include location- based audience science that analyzes massive privacy-compliant mobile datasets, measurement and ad serving.
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