Pikasso Iraq Wins Magma Square Advertising Concession
Russ Curry, Ministry of New Media
Pikasso Iraq has announced that it has won the advertising concession of Magma Square, the vibrant, social, and entertainment open-air destination in Sulaimaniya, part of Malia Group, which will open its doors in May 2019.
Magma Square is strategically positioned at the entrance of Sulaimaniya on the Erbil-Sulaimaniya highway, two kilometers away from Sulaimaniya International Airport in a catchment area serving two university campuses, the University of Sulaimani and the American University of Iraq Sulaimani, as well as a trade zone of 1.4 million inhabitants.
Magma Square is designed to offer an outdoor atmosphere and its 20,000m2, of which 17,500 are leasable, are laid out over 4 interconnected floors. The complex will be home to a wide selection of retail shops for convenience and services, restaurants, coffee shops and pubs, a health and beauty center, a kids entertainment area, as well as a large 8-screen movie theater and a supermarket. Visitors will also benefit from a 580-space car park.
Ali Hamadeh, General Manager of Pikasso Iraq, told us “We are very pleased to have been chosen by Malia Group for the advertising concession of Magma Square. This will allow us to launch Malls Advertising for the first time in Iraq and will give advertisers a new opportunity to reach a high local purchasing power audience.”
Thomas Touma, General Manager of Magmaline, said “At Magma Square Sulaimani, we are equally delighted to have Pikasso Iraq part of this iconic project and looking forward to setting together remarkable success.”
As part of this contract, Pikasso will deploy a comprehensive range of products inside Magma Square: a 2m2 Scoller Network and Large Format Backlits, as well as Specials such as the vinyl branding on the entrance doors, windows, escalators and elevator doors.
Advertisers will also find an imposing LED screen located in the key central area of Magma Square, the Main Piazza, an impressive Rooftop overlooking the Erbil-Sulaimaniya highway, as well as the popular Overhead located at the entrance of the car park.
Pikasso is the number one Out-of-Home advertising company throughout the Levant (Lebanon, Jordan and Iraq), leader in North Africa (Algeria and Tunisia), and has recently extended its activity to West Africa (Mali, Ivory Coast and Senegal). With more than 13,000 advertising faces, 260 digital screens, 65 exclusive concessions across 367 cities in eight countries, and 450 highly qualified professionals, Pikasso places quality and innovation at the heart of its development.
Pikasso CEO Antonio Vincenti will present in London on Thursday May 16 at the European Out of Home Media Summit. His presentation is titled ‘Building an International OOH Group in Emerging Countries‘. Registration for the summit will be open shortly.
London Digital Signage Week takes place May 13-17, 2019 and as with its counterpart in New York, the week is for anyone involved with digital signage and interested in retail, employee communications, smart cities, digital out of home and of course digital signage!
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