The Port Authority of New York and New Jersey is seeking innovative proposals from firms interested in developing and implementing out-of-home advertising programs for its airports, bridges, tunnels and transit facilities, which are among the world’s most iconic and extensively used.
More than 266 million residents and visitors pass through these facilities annually, providing a unique opportunity for advertisers to reach the country’s largest and most valuable media market.
Proposals submitted in response to the Port Authority’s Request for Proposals would generate revenue, incorporate new technology, and improve
customer experience. The RFP also seeks proposals that shift the Port Authority advertising asset inventory from static to digital displays, integrate creative experiential advertising, offer innovative sponsorships and partnerships, and capitalize on planned airport terminal redevelopments.
RFP# 56927 is available online here.
The RFP will include a schedule for a general information session about this opportunity, which is anticipated to occur in the second half of April 2019, and for subsequent site visits to the Port Authority facilities.
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