The White Hart Lane Street to Seat @Daktronics Experience
Adrian J Cotterill, Editor-in-Chief
Tottenham Hotspur Football Club celebrated the official opening of their magnificent new GBP one billion London stadium last night with a crucial victory over Crystal Palace, firmly cementing their place in the Premier League’s top four, as the season starts to draw to a close.
After two dress-rehearsal games, Spurs staged the opening ceremony before kick-off, 689 days after their last league fixture on the site against Manchester United.
Daktronics are the partner for LED displays in and around the club’s new stadium, giving visitors a complete street-to-seat visitor experience. The East and West Atriums, Tottenham Experience, Paxton House, Auditorium and external wayfinding locations all received LED displays – all of this, in addition to the previous project announced in 2018 for main video and ribbon displays around White Hart Lane.
Tottenham Hotspur Director of Operations Matthew Collecott told us “These market-leading displays support our commitment to delivering an unrivaled fan experience, helping to engage fans from the moment they arrive at our new home”.
A wealth of LED displays will be visible across the campus to support fans in reaching their desired location from the moment they arrive outside the stadium until they reach their seat, including two large, 234-square-meter displays featuring 13HD pixel layouts mounted to the stadium façade to welcome fans as they arrive, as well as 54 flag-style displays and 17 single totem-style displays.
Paxton House, the Club’s ticket office, includes two long, narrow displays featuring 6-millimeter line spacing above ticket windows to inform visitors of availability and open sales windows for ease of purchasing their tickets while the Tottenham Experience boasts a new curved LED video display featuring 8-millimeter line spacing to showcase branded content.
As fans reach the East and West Atriums, they will be greeted with approximately 200 square meters of wall-covering display space with 4-millimeter line spacing. These displays will help brand the venue, engage fans and immerse them in the live event experience.
Pete Egart, vice president of Europe, Middle East and Africa markets for Daktronics told us “Immediately upon entering Tottenham Hotspur Stadium, you are welcomed with a wall of video targeted specifically for the fans and programmed to kick off the excitement that awaits them inside the bowl. The Tottenham Hotspur Stadium team has reinforced its commitment to a fan first approach. The integration of technology combined with the commitment to preserving the history and culture of their storied club will ensure a unique and breathtaking experience for all visitors to the new stadium.”
The stadium’s auditorium display will afford the club the flexibility to use the space as a multi-purpose facility for events such as press conferences, presentations and private screenings.
Rounding out the project, 15 locker room clocks and four delay-of-game timers will be installed at the stadium to accommodate American Football standards for hosting NFL events at Tottenham Hotspur Stadium.
Founded in 1882, Tottenham Hotspur Football Club has a tradition of playing an entertaining and attacking style of football. The team has achieved five top-five Premier League finishes in the past seven seasons and has a multi-national squad of players.
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