Annual @IABCanada Business of Digital Location Based Advertising Event
Russ Curry, Ministry of New Media
In Montreal, on Wednesday April 10, IAB Canada are holding their annual ‘Business of Digital Location Based Advertising’ event, aimed at unpacking the incredible multi-platform possibilities that exist in this realm.
At the event, they will present their third annual Location Based Advertising Barometer Report which provides a Canadian perspective on the growth of this sector and the key factors contributing to its future state.
As Location-based advertising continues to grow in capabilities, scale and adoption, the use of geo (i.e. place-based) data-enabled marketing continues to capture share in Marketer’s plans and budgets. At the event, attendees wil be able to learn about the latest developments in Digital Out of Home, the progress on mobile metrics, key considerations on location intelligence including data accuracy, consumer attitudes toward sharing location data including the value equation and many other issues around the judicious use of geo-targeting in digital advertising.
The agenda is as follows: –
12:30pm – 1:00pm Registration
1:00pm – 1:20pm Welcome & Introduction & IAB Canada Barometer Report
Laura Ferron, Sr. Director, IAB Canada
1:20pm – 1:50pm The Evolution of Programmatic
Axel Dumont, Vice-Président Principal, Directeur Général Québec et Est Canada, Cossette Média
1:50pm – 2:35pm What Does The New Buying Ecosystem Look Like?
Introduction & Moderator: Adam Green, SVP, General Manager, Broadsign Reach
Panelists:
Andreas Soupliotis, Founder & CEO, Hivestack
Geneviève Michaud, Director of Sales – Toronto, Atedra
Edith Gagné, VP Development, Campsite
Scott Mitchell, Managing Director, Canada, Vistar Media
2:35pm – 3:05pm Leveraging Big Data to Drive Digital Out-of-Home
Paul Tyndall, Vice President, Mobility Analytics, Environics Analytics
Digital Out of Home media provides a unique opportunity to deliver highly targeted relevant messages to unique consumer segments. However to fully unlock this potential, we must bring together disparate data about panels, consumer travel paths and geodemographics. This session will present a step-by-step process which will allow you to understand and segment the consumers exposed to your DOOH panel and more effectively align the right message to the right target.
3:05pm – 3:20pm BREAK
3:20pm – 3:50pm Buyers Tell All – An In-Depth Conversation with Leaders on Navigating the Evolving Digital-Out-Of-Home Space – Panel Discussion
Moderator: Abby Worthington, Product Director, Digital, OUTFRONT Media
Panelists:
Alex Guimond, Strategy Director, Spark Foundry
Kalliope Efstathiou, Associate Director, Programmatic, Omnicom Media Group
3:50pm – 4:20pm Engage with the Hyper Connected Consumer: Debunking the Myths of Location Data
David U.K, CEO, Cue Digital Media
Join Cue Digital as they dispel popular myths about location data and how to effectively reach today’s consumer.
4:20pm – 4:30pm Closing Remarks, IAB Canada
It’s being held at Cabaret Lion d’Or, 1676 Ontario Est, Montréal (Qc), H2L 1S7. More information and registration can be found here.
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