Adrian J Cotterill, Editor-in-Chief
FrontRunner Technologies, with offices in Regina, Toronto and New York, has announced a partnership with Montreal-based the Campsite Project Digital Out-of-Home exchange for programmatic buying of its properties in both Canada and the U.S..
Campsite, founded in 2016 by Newad but run as an independent company, has partnerships with many of Canada’s major Digital Out-of-Home companies and agencies, among them PATTISON, Captivate, IDS Canada and Astral. Until now it has operated mainly in the Canadian market, but has been interested in moving into the U.S.. With FrontRunner operating more and more digital sites in both retail stores and empty storefronts in malls and at street level in the U.S. as well as Canada, the partnership will assist Campsite with its own plans to expand its Canadian DOOH inventory and to move into the U.S market.
Edith Gagné, vice-president development, Campsite told us “Campsite is an open exchange auction where buyers can browse and search by geo-targeting tools or mobile audience data from our partnership with Native Touch. Buyers can inform themselves and compare inventory. Our stack includes an SSP, with built-in ad server for suppliers, and a DSP. Buyers can bid on available space and view their selected screen images and description, control exactly where they play and access granular reporting of spend down to the screen level. We currently have more than 8,000 digital screens available across Canada. Now, with FrontRunner, which is great at offering its new product and sharing information on development and deployments, we have the opportunity to access exciting street level inventory in both Canada and the U.S. market”.
Nathan Elliott, FrontRunner Founder and CEO, said “We are excited to partner with Campsite Project to push the envelope of possibility in the programmatic buying space. Campsite Project has quickly positioned themselves as industry leaders, and we look forward to working with them to help drive automation, efficiency, flexibility, creativity and measurability throughout the WindowFront™ Matrix, both north and south of the border.
“The FrontRunner platform is an industry disruptor as we provide access to high-traffic, large format, spaces at eye level in some of the busiest streets and shopping malls in Canada and the US. We have opened up vast new inventory allowing brands to reach previously inaccessible audiences.”
FrontRunner, with its WindowFront™ Matrix, driven by proprietary apps and Firefly illumination technology which deploys vibrant digital content, initially launched two years ago to allow real estate owners to monetize their empty store fronts by allowing advertisers and agencies to place ad campaigns across individual or multiple windows through programmatic buys. It recently expanded into retail. A member of the Digital Place-Based Advertising Association, its partners include Admobilize and Loom Media, among others. It also was recently accepted to join the MaRS Discovery District, based in Toronto.
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